Email Lists Are Blogger Gold

Do you have an email list? Do you have a good email list? Do you write to your email list regularly? I’m here to tell you, email lists are blogger gold.

I’ve been hovering around 50 subscribers for about three years with one of my platforms and just started a list with my second platform.

We all know, email lists are the only platform where we own our subscribers. Everyone has heard horror stories about a social platform banning or deleting accounts without recourse. Hopefully that hasn’t happened to any of you! We need a hefty, engaged email list of followers who know, like, and trust us.

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Here’s What I Had

Platform A, the three year old list of 50 subscribers was going nowhere – no engagement, no sales, no consistent emails. Ugh! I knew it was time to up my game and, actually, get in the game. I took several email courses – discovered my “true client” and figured out what I had that they needed. I did all the groundwork, but it didn’t help grow my list.

I finally figured out how to create a landing page, a quality lead magnet, and a welcome email sequence. These tools along with a few dollars for targeted Facebook ads tripled my list in two months. Whoop! Whoop!

I was on my way, right? Wrong!

I still wasn’t engaging my audience. They didn’t get me and didn’t want what I was selling.

Here’s What I Did

I signed up for Raelyn Tan’s Happy Subscriber Toolkit. A whopping 104 email templates – enough for one a week for two years. Emails like The Checklist Teaser and BIG News & You’re Hearing It First join others that make your email engagement and marketing a snap.

In Raelyn’s list, each email has a catchy title, a note from Raelyn describing the circumstance for that email, and the text outline with prompts and highlights to personalize your story. And know this, it is about storytelling.

Now I’m a freelance writer and I still struggled with my emails because I wasn’t digging deep enough nor getting personal enough to connect with my audience.

Here’s What Happened

I discovered new ways to engage my audience and ask them to do stuff. Like repost articles and videos for me, share my story, buy my things.

My list grew because my followers were engaged. My sales grew because my followers trusted me. My confidence grew because my followers were engaged and trusted me. See the cycle?

Here’s What You Can Do

You need great, engaging emails to connect with your audience. You can check out Raelyn Tan’s Happy Subscriber Toolkit. It is an amazing value.

You need a reason for people to sign up for your list. So build a Lead Magnet, and since a $1 a day, or a $1 a week if that’s all you have, into marketing.

You need to figure out your welcome email sequence letters. Raelyn Tan’s Happy Subscriber Toolkit included five.

Email Lists Are Blogger Gold

Go for the Gold! Build your email list.

Wishing you all blogging success!

Sandi

PS I also purchased The Complete Sales Email Template Pack – I’ll let you know that that turns out.

PPS Don’t forget to add affiliate links to your emails. My Affiliate Marketing Networks info sheet is a good place to start.

Video Blogger Tools That Won’t Break The Bank

Subject matter – start with your back yard, or your street. Take a walk, enjoy the neighborhood. Look for something interesting. The just start video taping, you can edit later.

Here is a short list of tools that will take your video blogging from struggling to Wow-you-did-this-with-your-phone with video blogger tools that won’t break the bank.

Subject matter – start with your back yard, or your street. Take a walk, enjoy the neighborhood. Look for something interesting. Then just start video blogging, you can edit later. You will need to take quite a few videos to find your style. Keep at it.

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Phones and cameras

Use your phone. I have an iPhone XS Max with 512GB. This phone has lots of storage and takes great pictures and videos. Get as much storage as you can afford. Videography takes up a lot of storage. Amazon has this phone unlocked and with a Renewed Guarantee at a pretty good price.

The new iPhone 11s are out but you can still get some refurbished ones.

Anyway you slice it, you need a good camera to take videos. I like my phone because it’s always with me. I also like Apple because the free editing software is pretty good.

If you prefer, a DSLR works well too, but it’s like duplicating everything you carry with you. I know enought to get myself in trouble with a Digital SLR camera, but there are lots of great reviews on Amazon. Make sure it has decent video capabilities.

Lighting

For on site production – a simple lighting kit will work well. When I’m photographing something in my studio or where I have control, I use a very inexpensive lighting kit that works perfectly. It’s a three piece lighting set from Limo Studio.

Lighting while you are traveling is a little trickier. Trying to catch a great shot of your dinner in a dimly lit restaurant is almost impossible. This small, rechargeable selfie ring from Meifigno has three light modes and just clips on to your phone. Slip it on, snap a few mouthwatering photos, and store it away, perfect.

stability

For stability you will need a tripod, I love this inexpensive tripod with bluetooth from UBeesize. It is perfect for when I want the camera stable and remote access.

My new fun toy is the DJI OSMO Mobile 3. This sweet little gadget stabilizes your cell phone and offers multiple controls to create stable videos while you are walking, running, and any other way you are moving fast. It takes all the jiggling out of the video. And it’s not as expensive as you would expect.

I hope you have enjoyed drooling over these Video Blogger Tools that won’t break the bank! I have fun using them, and it has upped my vlogging game.

Check out my two Youtube Vlogs:

My new vlog, Travel With Sandi

Bespoke Fashion and Sewing With Sandi

Here’s to getting lost in the journey,

Sandi