Do you have an email list? Do you have a good email list? Do you write to your email list regularly? I’m here to tell you, email lists are blogger gold.
I’ve been hovering around 50 subscribers for about three years with one of my platforms and just started a list with my second platform.
We all know, email lists are the only platform where we own our subscribers. Everyone has heard horror stories about a social platform banning or deleting accounts without recourse. Hopefully that hasn’t happened to any of you! We need a hefty, engaged email list of followers who know, like, and trust us.
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Here’s What I Had
Platform A, the three year old list of 50 subscribers was going nowhere – no engagement, no sales, no consistent emails. Ugh! I knew it was time to up my game and, actually, get in the game. I took several email courses – discovered my “true client” and figured out what I had that they needed. I did all the groundwork, but it didn’t help grow my list.
I finally figured out how to create a landing page, a quality lead magnet, and a welcome email sequence. These tools along with a few dollars for targeted Facebook ads tripled my list in two months. Whoop! Whoop!
I was on my way, right? Wrong!
I still wasn’t engaging my audience. They didn’t get me and didn’t want what I was selling.
Here’s What I Did
I signed up for Raelyn Tan’s Happy Subscriber Toolkit. A whopping 104 email templates – enough for one a week for two years. Emails like The Checklist Teaser and BIG News & You’re Hearing It First join others that make your email engagement and marketing a snap.
In Raelyn’s list, each email has a catchy title, a note from Raelyn describing the circumstance for that email, and the text outline with prompts and highlights to personalize your story. And know this, it is about storytelling.
Now I’m a freelance writer and I still struggled with my emails because I wasn’t digging deep enough nor getting personal enough to connect with my audience.
Here’s What Happened
I discovered new ways to engage my audience and ask them to do stuff. Like repost articles and videos for me, share my story, buy my things.
My list grew because my followers were engaged. My sales grew because my followers trusted me. My confidence grew because my followers were engaged and trusted me. See the cycle?
Here’s What You Can Do
You need great, engaging emails to connect with your audience. You can check out Raelyn Tan’s Happy Subscriber Toolkit. It is an amazing value.
You need a reason for people to sign up for your list. So build a Lead Magnet, and since a $1 a day, or a $1 a week if that’s all you have, into marketing.
You need to figure out your welcome email sequence letters. Raelyn Tan’s Happy Subscriber Toolkit included five.
Email Lists Are Blogger Gold
Go for the Gold! Build your email list.
Wishing you all blogging success!
PS I also purchased The Complete Sales Email Template Pack – I’ll let you know that that turns out.
PPS Don’t forget to add affiliate links to your emails. My Affiliate Marketing Networks info sheet is a good place to start.